Competition Commission of India

Subject – Governance

Context – Digital cos’ data hegemony may lead to ‘attention economy’, says CCI chief

Concept –

Competition Commission chief Ashok Kumar Gupta flagged that data hegemony by some digital companies may lead to “attention economy” in which big tech players work to capture users’ attention, build profiles of their choices and sell the profiles to advertisers.
In an “attention economy”, big tech players work to capture users’ attention, build profiles of their choices and habits, then sell those profiles to advertisers.
“Technology-laden economy” is bringing new issues and concerns to competition policy discourse.

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