Consumer Protection
- September 8, 2022
- Posted by: OptimizeIAS Team
- Category: DPN Topics
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Consumer Protection
Subject: Polity
Draft guidelines soon for social media influencers, must disclose brand links
- The Department of Consumer Affairshas prepared draft guidelines for social media influencers which make it mandatory for them to disclose their association with the product they endorse.
- Under the new guidelines, a person endorsing a company’s product on social media will have to disclose whether he/ she has been paid by the company.
- He/ she will have to disclose his/ her association with that brand. Besides, the influencers will need to put disclaimers in such endorsement posts.
- The Department of Consumer Affairs had held a meeting with e-commerce entities and stakeholders to discuss the “magnitude of fake reviews and prepare the roadmap ahead”.
Advertising Standards Council of India
- The Advertising Standards Council of India (ASCI) is a voluntary self-regulatory organization of the advertising industry in India.
- Established in 1985, ASCI is registered as a non-profit company under section 25 of the Company Act
- ASCI looks into complaints across ALL MEDIA such as Print, TV, Radio, hoardings, SMS, Emailers, Internet/web-site, product packaging, brochures, promotional material and point of sale material etc.