Animation, Visual Effects, Gaming and Comics (AVGC)- XR Sector

Animation, Visual Effects, Gaming and Comics (AVGC)- XR Sector

Subject :Science and Technology

Context:

The government appointed AVGC Task Force, chaired by Apurva Chandra, submitted its report ‘Realising AVGC-XR Sector Potential in India’

Details:

The main recommendations of the Task Force categorized broadly under 4 categories are as under

• Domestic Industry Development for Global Access
  • A National AVGC-XR Mission  for integrated promotion & growth of the AVGC sector.
  • Launch of a ‘Create in India’ campaign with exclusive focus on content creation- In India, For India & For World.
  • An International AVGC Platform, along with a Gaming Expo- with focus on FDI, Co-production treaties and Innovation.
  • Establish a National Centre of Excellence (COE) for the AVGC sector.
  • Regional COEs will be instituted in collaboration with the State Governments to provide access to local industries and to promote local talent and content.
• Developing Talent ecosystem to realize Demographic Dividends
  • Leverage NEP to develop creative thinking with dedicated AVGC course content at school levels, to build foundational skills and to create awareness about AVGC as a career choice.
  • Launch AVGC focused UG/ PG courses with standard curriculum and globally recognized degrees.
  • Standardize admission tests for AVGC related courses .
  • Augment skilling initiatives for AVGC sector.
  •  Enhance Industry participation to ensure employment opportunities and absorption for students from non-metro cities and NE states.
  • Establish AVGC Accelerators and Innovation hubs in academic institutions, on lines of Atal Tinkering Labs.
• Enhancing Technology & Financial Viability for Indian AVGC Industry
  • Promoting subscription-based pricing models for MSME, Start-Ups and institutions.
  • Made in India for AVGC technologies through incentive schemes for R&D and IP creation.
  • Evaluate PLI scheme to incentivize AVGC hardware manufacturers.
  • Enhanced Ease of Doing Business in AVGC sector i.e tax benefits, import duties, curbing piracy, etc.
  • Leverage Start-Up India to provide technical, financial and market access assistance to AVGC entrepreneurs.
• Raising India’s soft power through an Inclusive growth
  • Establish a dedicated Production Fund for domestic content creation from across India to promote Indian culture & heritage globally.
  • Evaluate Reservation for high-quality indigenous content by broadcasters.
  • Target skilling and industry outreach for youth in Tier 2 & 3 towns and villages in India.
  • Establish Special incentives for women entrepreneurs in the AVGC sector.
  • Promote local Children’s channels for raising awareness on rich culture and  history of India among children and youth
  • Establish framework to ensure Child Rights Protection in the digital world

Animation, Visual Effects, Gaming and Comics (AVGC)- XR Sector:

• XR refers to Extended Reality-an umbrella term used to describe immersive technologies that can merge the physical and virtual worlds.
• Currently, India contributes between $2.5 and $3 billion to the estimated $260 to $275 billion global AVGC industry.
• The AVGC sector which has been growing at 16% year- on-year.
• The AVGC sector in India employs 1.85 lakh professionals, and another 30,000 are employed indirectly.
• The AVGC sector currently accounts for nearly 1% of the global market.
• India’s share can rise to 6% and the sector has the potential to create 2 million jobs in the next 10 years
• AVGC was a sunrise sector after information technology.