EU to contain greenwashing by 2026

EU to contain greenwashing by 2026

Subject :Environment

Section: Climate change

Source: DTE

Context:

• The European Union (EU) is all set to contain greenwashing by On September 19, 2023, the EU finalized a new draft rule banning advertisements that mislead customers with false sustainability promises.

Details:

• The rule will impose stricter guidelines on environmental claims, mandating verifiable proof of recognised performance.
• This will likely prevent the businesses from making tall general environmental claims like “environmentally friendly”, “natural”, “biodegradable”, or “climate neutral” without evidence.
• The claims based on emissions offsetting that label products as neutral, reduced or positive, based on their environmental impact, are banned under the new regulation.
• The result also contains the Green Claims Directive and the Carbon Removal Certification Framework (CRCF).
• EU green deal:
• The Green Deal is a set of legislative proposals that attempts to put the EU on a green transitional path with the objective of achieving carbon neutrality by 2050.
• The new regulations contribute towards the EU’s larger goals to attain net zero emissions by 2050.

Carbon Market Watch (CMW):

• Carbon Market Watch is an independent, not-for-profit watchdog and research organization with unique expertise in carbon pricing and a track record of shaping and influencing international and European climate policy.
• Our strengths lie in evidence-based advocacy to improve climate policymaking, turning complex issues into comprehensible messages, and helping people understand and influence those policies.

Greenwashing:

It refers to “the practice of making products, activities, or policies seem more environmentally friendly or less environmentally damaging than they actually are.”