PM Modi announces launch of ‘Mera Yuva (MY) Bharat’ portal for youth

Subject : Schemes

Section: Msc

MY Bharat platform:

The Prime Minister of India announced a new ‘MY Bharat’ platform will be launched on October 31 on the birth anniversary of Sardar Vallabhbhai Patel.

MY Bharat platform: MY is the acronym for Mera Yava.
Aim of the platform: to provide youth with an opportunity to play an active role in various Government programmes.
This is a unique effort of integrating the youth power of India in building a developed India.
The Azadi Ka Amrit Mahotsav, which has been going on for the last two and a half years across the country, will conclude on October 31.
October 31 also marks former Prime Minister Indira Gandhi’s death anniversary.

The establishment of Mera Yuva Bharat (MY Bharat) would lead to:

Leadership Development in the Youth:
- Improve the leadership skills through experiential learning by shifting from isolated physical interaction to programmatic skills.
- Investing more in youth to make them social innovators, leaders in the communities.
- Setting the focus of the Government on Youth Led development and to make the Youth “active drivers” of development and not merely “passive recipients”.
Better alignment between youth aspirations and community needs.
Enhanced efficiency through Convergence of existing programmes.
Act as a one stop shop for young people and Ministries.
Create a centralized youth database.
Improved two-way communication to connect youth government initiatives and activities of other stakeholders that engage with youth.
Ensuring accessibility by creating a phygital ecosystem.

Khadi products:

He also announced that sales of khadi products have reached nearly ₹1.25 lakh crore as against ₹30,000 crore ten years back.
It means its benefit reaches myriad sections across cities and villages, benefiting our weavers, handicraft artisans, our farmers, cottage industries engaged in growing Ayurvedic plants.
India is becoming the world’s biggest manufacturing hub. Many big brands are manufacturing their products here.