Centre Revamps Digital Platforms and Launches Multilingual AI Hub

Sub :Sci

Sec: Awareness in IT

Why in News

The Union government has initiated a comprehensive revamp of its official websites and is developing a multilingual Artificial Intelligence (AI) hub to enhance the dissemination of information on government schemes. The Ministry of Electronics and Information Technology (MeitY) has released a Digital Brand Identity Manual to standardize website designs and improve digital outreach.

Digital Brand Identity Manual (DBIM):

The Digital Brand Identity Manual, released by MeitY, aims to establish a uniform design language for government websites.
The initiative seeks to harmonize the government’s digital presence for better engagement with both national and global audiences.
Key Components:
- DBIM Guidelines: Defines logos, colour palettes, typography, imagery, and brand messaging.
- DBIM Toolkit: Provides tools for easy adoption and implementation.
- IN CMS Platform: A content management system tailored for DBIM-compliant websites.
- Central Content Publishing System: Enables streamlined and centralized content updates.
- Social Media Integration: Ensures a unified digital outreach strategy for government communication.
Digital platforms serve as the first point of contact for citizens accessing government services.
The manual emphasizes the need for a cohesive and compelling brand presence to improve public engagement.

Multilingual AI Hub for Government Outreach:

The Ministry of Information and Broadcasting is working on an AI-powered platform to disseminate government initiatives effectively.
The platform will feature multilingual translation to ensure wider accessibility across diverse linguistic groups. A formal launch of the hub is yet to take place.

Key AI-Based Initiatives:

Digital India Bhashini – A government-backed language translation platform.
BharatGen – The world’s first government-funded multimodal Large Language Model (LLM), launched in 2024.
Sarvam-1 AI LLM – A project aimed at developing AI models for multiple languages.
Chitralekha – An open-source video transcreation platform facilitating content adaptation.
Everest 1.0 – A multilingual AI system catering to various Indian languages.