Audit Bureau of Circulations (ABC)

  • September 25, 2021
  • Posted by: OptimizeIAS Team
  • Category: DPN Topics
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Audit Bureau of Circulations (ABC)

Subject – Governance

Context – Mukherjee is ABC chief

Concept –

  • The Audit Bureau of Circulations (ABC) of India is a non-profit circulation-auditing organisation.
  • It certifies and audits the circulations of major publications, including newspapers and magazines in India.
  • ABC is a voluntary organisation initiated in 1948 that operates in different parts of the world.
  • The benefit of ABC certificates of circulation have been availed by advertisers, advertising agencies, publishers and organisations connected with print media advertising.
Audit Bureau of Circulations (ABC) Governance