Ayush for immunity campaign
- August 15, 2020
- Posted by: OptimizeIAS Team
- Category: DPN Topics
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Subject:
Context:
The Ministry of AYUSH launched a three-month campaign on “Ayush for Immunity”
Concept:
- A three-month campaign aimed at increasing awareness about affordable and easy practices that can be adopted for enhancing immunity and preventing any disease.
- It focused on need to enhance immunity and the requirement of lifestyle change in the current scenario.
- It presented a larger vision of the potential life-enhancing influence of Ayurvedic and other Ayush practices.
- There is need for behavioural change in people towards immunity-enhancing steps and highlighted the evidence which has established the positive role of traditional medicines and practices in enhancing immunity.
- AYUSH Ministry was created in 2014 for focused attention for development of Education and Research in Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy