National Tribal Fest: Aadi Mahotsav

Context: Aadi Mahotsav is going on in DilliHaat in New Delhi.

Concept:

It is organized by the Tribal Cooperative Marketing Development Federation (TRIFED) of the ministry of tribal affairs.
Beautiful handcrafted jewellery from the Northeast and of the inimitable Dokra style, fine weaves and textiles, silks, such as Maheshwari, Eri and more than 200 products will be available from across the country.
The festival is an effort to take tribal commerce to the next level of digital and electronic transactions.
It seeks to provide direct market access to the tribal master-craftsmen and women in large metros and State capitals.

About TRIFED:

The Tribal Cooperative Marketing Development Federation of India (TRIFED) came into existence in 1987. It is a national-level apex organization functioning under the administrative control of Ministry of Tribal Affairs, Govt. of India.
The ultimate objective of TRIFED is socio-economic development of tribal people in the country by way of marketing development of the tribal products on which the lives of tribals depends heavily as they spend most of their time and derive major portion of their income.
It empowers tribal people with knowledge, tools and pool of information so that they can undertake their operations in a more systematic and scientific manner.
It involves capacity building of the tribal people through sensitization, formation of Self Help Groups (SHGs) and imparting training to them for undertaking a particular activity, exploring marketing possibilities in national as well as international markets, creating opportunities for marketing tribal products on a sustainable basis, creating a brand and providing other services.