‘Ayushman Bhava’ campaign to be introduced during ‘Seva Pakhwada’

‘Ayushman Bhava’ campaign to be introduced during ‘Seva Pakhwada’

Subject :Scheme

Section: Health

Context:

• A campaign to ensure optimum delivery of health schemes to every intended beneficiary, including those in the last mile, will be launched by the President.

Ayushman Bhava campaign:

• Introduced during the ‘Seva Pakhwada’ by the Prime Minister of India.
• Launched on: 13-Sep-2023
• Ayushman Bhava is an umbrella campaign comprising:
  • Ayushman Apke Dwar 3.0 which is aimed at creation and distribution of Ayushman cards to all remaining eligible beneficiaries;
  • Ayushman Mela as part of which weekly health melas will be held at the level of AB-HWCs and Community Health Centres (CHCs) and
  • Ayushman Sabha, a village/ward level sabha to be held to enhance awareness about various health care schemes and services.
• The campaign will eventually ensure gram/nagar panchayat to attain the status of ‘Ayushman Gram Panchayat’ or ‘Ayushman Ward’ with saturation of selected health indicators.

About Seva Pakhwada:

• Ayushman Bharat cards will be distributed.
• An online organ donation pledge registry will be initiated to register the pledges of willing citizens all over the country.
• all blood banks will organize at least one blood donation camp.
• Cleanliness drives at all public health facilities at primary, secondary and tertiary health care levels.

Ayushman Bharat scheme:

• Ayushman Bharat is National Health Protection Scheme, which will cover over 10 crore poor and vulnerable families (approximately 50 crore beneficiaries) providing coverage upto 5 lakh rupees per family per year for secondary and tertiary care hospitalization.
• Ayushman Bharat – National Health Protection Mission will subsume the on-going centrally sponsored schemes – RashtriyaSwasthya Bima Yojana (RSBY) and the Senior Citizen Health Insurance Scheme (SCHIS).
• Salient features:
  • A defined benefit cover of Rs. 5 lakh per family per year.
  • Benefits of the scheme are portable across the country and a beneficiary covered under the scheme will be allowed to take cashless benefits from any public/private empanelled hospitals across the country.
  • Entitlement is decided on the basis of deprivation criteria in the SECC database.
  • To control costs, the payments for treatment will be done on a package rate (to be defined by the Government in advance) basis.
  • One of the core principles is cooperative federalism and flexibility to states.
  • For giving policy directions and fostering coordination between Centre and States, it is proposed to set up Ayushman Bharat National Health Protection Mission Council (AB-NHPMC) at apex level Chaired by Union Health and Family Welfare Minister.
  • States would need to have a State Health Agency (SHA) to implement the scheme.
  • To ensure that the funds reach SHA on time, the transfer of funds from the Central Government to State Health Agencies may be done through an escrow account directly.
  • In partnership with NITI Aayog, a robust, modular, scalable and interoperable IT platform will be made operational which will entail a paperless, cashless transaction.