Central Bureau of Communication

Subject: Governance

Government has spent a total of Rs 3,723.38 crore on advertisement of its policies and programmes over the past five years through the Central Bureau of Communication, Rajya Sabha was informed on Thursday.

About:

The Central Bureau of Communication is the nodal agency of the Government of India for advertising by various Ministries and organisations of Government of India, including public sector undertakings and autonomous bodies.
It works under the administrative control of Information and broadcasting ministry.
HQ: New Delhi.
It was set up on 8th December, 2017 by integration of three erstwhile media units of Ministry of I&B, viz namely Directorate of Advertising & Visual Publicity (DAVP), Directorate of Field Publicity (DFP) and Song & Drama Division(S&DD), all involved in interpersonal communication.
It undertakes campaigns to inform and educate rural and urban people about the Government’s policies and programmes through available vehicles of communication viz. Print, Audio Visual, Outdoor, Digital and New Media.

Structure:

The CBC is headed by a Director General (DG) with its headquarters at Soochana Bhawan, New Delhi.
CBC operating from Delhi, ROBs from regions and FOBs at the field level are manned by officers of Indian Information Service and Ex-cadre personnel of erstwhile DAVP (Directorate of Advertisement Visual Publicity), Directorate of Field Publicity and Song & Drama Division.