COMMITTEE TO REVIEW TRP AGENCIES

Subject : Polity

Context : Ministry of Information and Broadcasting has constituted a committee to review “Guidelines on Television Rating Agencies in India” notified by the Ministry in 2014.

Concept :

• The committee will be chaired by Shashi S. Vempati, CEO, Prasar Bharti.

Terms of Reference

• Study past recommendations made by various forums on the subject of television rating systems in India and matter incidental thereto;
• Study recent recommendations of Telecom Regulatory Authority on the subject;
• Suggest steps for enhancing competition in the sector;
• Review of the presently notified guidelines to see if the intended purpose(s) of issuing the guidelines have stood the test of time and has met needs of various stakeholders involve The lacunae, if any, shall be specially addressed by the Committee.

TRP ( Television Rating Points ) :

• TRP is the metric used by the marketing and advertising agencies to evaluate viewership.
• Anyone who watches television for more than a minute is considered a viewer.
• It represents how many people, from which socio-economic categories, watched which channels for how much time during a particular period. This period is one minute as per the international standards.