Counter MEASURE project
- November 10, 2021
- Posted by: OptimizeIAS Team
- Category: DPN Topics
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Counter MEASURE project
Subject – Environment
Context – An estimated 11 million metric tonnes of plastic are entering the world’s oceans every year, and without urgent action, this number is set to increase to 23-37 million tonnes by 2040.
Concept –
- The Counter MEASURE project works to identify sources and pathways of plastic pollution in river systems in Asia, particularly the Mekong and the Ganges.
- It is a project by the UN Environment Programme (UNEP) and the Government of Japan, which aims to track, survey, and offer solutions for reducing plastic leakage into rivers in Asia.
- The project has developed plastic leakage models for localities in 6 different countries using an innovative and replicable approach.
- Deploying technologies like GIS, machine learning and drones has allowed the Counter MEASURE team to augment ground-level research in an efficient and scalable way.
- This scientific knowledge can then be used to inform policy decisions and actions to beat plastic pollution and ensure rivers are free of plastic waste.