- June 4, 2022
- Posted by: admin1
- Category: DPN Topics
- The Department of Telecommunications (DoT) and India’s public service broadcaster Prasar Bharati are exploring the feasibility of a technology that allows to broadcast video and other forms of multimedia content directly to mobile phones, without needing an active internet connection.
- The technology, called ‘direct-to-mobile’ (D2M) broadcasting, promises to improve consumption of broadband and utilization of spectrum.
- The technology is based on the convergence of broadband and broadcast, using which mobile phones can receive terrestrial digital TV.
- Using D2M, multimedia content can also be beamed to phones directly.
- The content should stream without any buffering whatsoever while not consuming any internet data.
Impact on consumers and businesses:
- For consumers, a technology like this would mean that they would be able to access multimedia content from Video on Demand (VoD) or Over The Top (OTT) content platforms without having to exhaust their mobile data, and more importantly, at a nominal rate.
- The technology will also allow people from rural areas, with limited or no internet access, to watch video content.
- For businesses, one of the key benefits of the technology is that it can enable telecom service providers to offload video traffic from their mobile network onto the broadcast network, thus helping them to decongest valuable mobile spectrum.
- This will also improve usage of mobile spectrum and free up bandwidth which will help reduce call drops, increase data speeds etc.
Possible challenges to the technology’s rollout
- Bringing key stakeholders like mobile operators onboard.
- A mass roll out of the technology will also entail changes in infrastructure and some regulatory changes.