e-SANTA PORTAL

Subject : Governance

Context : Recently, the Ministry of Commerce & Industry has virtually inaugurated e-SANTA Web Portal.

Concept :

e-SANTA Web Portal

It is an electronic marketplace providing a platform to connect aqua farmers and the buyers.
The term e-SANTA was coined for the web portal, meaning Electronic Solution for Augmenting NaCSA farmers’ Trade in Aquaculture.
National Centre for Sustainable Aquaculture (NaCSA) is an extension arm of Marine Products Export Development Authority (MPEDA).
It is a Digital Bridge to end the market divide and will act as an alternative marketing tool between farmers & buyers by eliminating middlemen.
The e-SANTA platform is available in many languages, which will help the local population.
It is a completely paperless and end-to-end electronic trade platform between Farmers and exporters.
The platform provides detailed specification of each product listing and it is backed by an end to end electronic payment system with NaCSA as an Escrow agent.