Madurai Malli exported to USA and Dubai

Madurai Malli exported to USA and Dubai

Subject: Economy

Context: Consignments of Geographical Indications (GI) certified Madurai malli and other traditional flowers such as button rose, lily, chamanthi and marigold were exported to USA and Dubai from Tamil Nadu.

Concept:

• Indian community in Dubai and USA would be able to offer freshflowers to Hindu deities both at home and temples while celebrating religious and cultural festivals after exports of flowers from India continue at regular interval.
• During 2020-2021, fresh cut flowers jasmine flowers and bouquets (comprising of jasmine and other traditional flowers) valued at Rs 66.28 crores were exported to countries like USA,UAE, Singapore, etc.

About Madurai Malli

• It is a jasmine flower which is known for its powerful, mysteriously attractive and seductive fragrance.
• It is called as Madurai Malli because of its place of origin namely Madurai which is a province of Tamil Nadu.
• It is a very old traditional flower and has a botanical name of Jasminium.
• The Jasmine City or Madurai is also known as Malligai Managar.
• The ideal season for growth of Madurai Malli is warm summer and bright sunny days.
• The soil requirement for Madurai Malli varies from sandy loamy soil to even clayey soil.
• It was granted the status of Geographical Indications (GI) under GI Act 1999 in 2013.