ONE DISTRICT ONE PRODUCT SCHEME

ONE DISTRICT ONE PRODUCT SCHEME

Subject : Government Schemes

Context : Wine from the Nashik valley has been selected by the Department of Promotion of Industry and Internal Trade (DPIIT) of the Union Ministry of Commerce and Industry for its ‘One District, One Product’ scheme.

Concept :

• Under this scheme, Nashik’s Valley Wine, which had earlier received the Geographical Indication (GI) tag, will now come under the PM’s Atmanirbhar Bharat scheme.

Nashik Valley Wine

• Nashik valley wines are specially protected under the patent of the geographical indicator in India for the region of Nashik district in Maharashtra, India.
• The wine is produced in two types: red and white.
• The district has 29 wineries in operation and consequently Nashik is occasionally known by the epithet “The Wine Capital of India”.
• The product is protected under the Geographical Indications of Goods (Registration & Protection) Act (GI Act) 1999 of the Government of India.
• Under the protection stipulations, at least 80% of the grapes used for making wine are to be grown in the Nashik district, and the wines are to be produced, bottled, and labelled within the district.

One District One Product

• Firstly , the UP government has launched the One District One Product (ODOP) programme which aims to create product-specific traditional industrial hubs across 75 districts of UP.
• This is going to provide an impetus to the traditional industries across respective districts in the state. The Hon’ble Prime Minister of India, Shri Narendra Modi has also praised the ODOP programme describing it as “An extension of Make in India”.
• Ministry of Commerce and Industry is now working on an institutional mechanism to promote the ODOP scheme across India.

ODOP Objectives

• The objective is to convert each district of the country into an export hub by identifying products with export potential in the district.
• Preserve and develop local crafts and promote traditional art
• Increase incomes and local employment which will in turn result in decline in migration for employment
• Improve product quality and develop local skills
• Transform local products in an artistic way through packaging, branding
• Connect production with tourism through live demos and sales outlets for gifts and souvenirs
• Resolve issues of economic difference and regional imbalance

Financial Assistance under ODOP

• The ODOP programme provides aid in the form of following major schemes:
• Common Facility Centre (CFC) Scheme –Under this scheme, financial assistance of up to 90% of the project cost of a CFC would be provided by the state government.
• Marketing Development Assistance Scheme – Under this scheme, financial assistance will be provided to participants of national and international fairs/ exhibitions for display and sale of their products selected under ODOP programme.
• Finance Assistance Scheme (Margin Money Scheme) – Under this scheme, a certain margin of the project cost will be paid to the applicants in the form of subsidy to setup the project.
• Skill Development Scheme – Under this scheme, skilled artisans will be trained through RPL (Recognition of Prior Learning) and will be certified through relevant Sector Skill Councils (SSCs) while the unskilled artisans will be provided a 10-day training and an advanced toolkit which will be free of cost