PINK REVOLUTION

PINK REVOLUTION

Subject: Economy

Context: Indonesia not suspended Indian buffalo meat imports, confirms Indian Embassy in Jakarta.

Concept:

• The modernization of the meat and poultry processing sector in India is the Pink Revolution.
• Pink revolution is also denoted as a revolution for Onion production, pharmaceuticals and prawn production. Modernization is the mechanization and specialization of the standard of processes in the meat industry.
• Industrialization and upgraded technologies are necessary for the Indian entities to meet and maintain global standards. Also, adopting and developing mass production capacities help industries to be more productive.
• There is tremendous scope for the development of the domestic market because a significant number of the population of India still prefer to buy meat from the local shop instead of standard packaged meat.
• Furthermore, considering the increasing threat of zoonotic diseases, it is imperative that India maintains and builds quality facilities so that exports of the country do not get banned by other countries.