Stay Safe Online Campaign

Subject: Government schemes

Concept :

The objective of the ‘Stay Safe Online Campaign’ is to raise awareness among citizens to stay safe in the online world due to the widespread use of social media platforms and the rapid adoption of digital payments.
This campaign will make citizens of all age groups, especially children, students, women, senior citizens, specially-abled, teachers, faculty, officials of Central/State Governments, etc. aware of the cyber risk and ways to deal with it. The campaign will be carried out in English, Hindi and local languages to reach a wider audience.
The campaign involves the dissemination of multilingual awareness content in the form of infographics, cartoon stories, puzzles, short videos, etc. and amplifying the same through extensive use of the MyGov website and prominent social media platforms.
Besides this, various publicity, promotion and outreach activities would be carried out throughout the year through print, electronics & social media to reinforce the stay safe online message.
In addition, collaboration and involvement of key stakeholders viz. Union Ministries / Departments, industry associations/partners, NGOs, civil society organizations, etc. would be sought for wider outreach of the campaign.