Super app
- August 16, 2021
- Posted by: OptimizeIAS Team
- Category: DPN Topics
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Super app
Subject: Science and Technology
Context: Adani group is all set for a foray into the digital world as the chairman held its first internal meeting with employees of Adani Digital Labs, the youngest arm of the billionaire Gautam Adani-controlled conglomerate. The group has decided to design the app for every human in India across the vast ecosystem.
Concept:
- A super app is a platform developed by a company offering various services under one umbrella. For example, China’s WeChat,. A physical world comparison of a super app would be a mall, which allows retail space to various brands and shops across businesses and verticals. The concept first emerged in China and southeast Asia
- An app is called supper app if it delivers a compelling user experience by leveraging the unique capabilities of the platform. This is a kind of app benefits such as a seamless, integrated, contextualized and efficient user experience.
- Unlike mono apps that offer one function in the most convenient way and in an understandable format, the super app advantage is in building an ecosystem that is made capable to provide solutions for different consumer needs.
- Super app platform collects a large amount of data about users and increases personalization and the speed of customer engagement on this basis
Advantages
- It shortens the way to the desired action. This provides convenience to the user.
- User can use it for a variety of services.
- It allows for a uniform and individual user experience.
- It saves the phone or device memory.
- It provides domestic and foreign retailers to easily get access to the market.
- A super app do not require businesses to spend a large portion of their budget on development
- Super apps also enable a simpler on boarding process for new customers and reduced KYC (Know Your Customer) costs, achieved through automatic sync of data from customers’ all-encompassing social and financial profiles