Super app
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Subject: Science and tech
Context:
Tata Group is planning to launch an all-in-one super app
Concept:
- A super app is a platform developed by a company offering various services under one umbrella.
- For example, China’s WeChat, which started out as a messaging app, expanded into payments, cabs, shopping, food ordering, cab services to become a super app.
- A physical world comparison of a super app would be a mall, which allows retail space to various brands and shops across businesses and verticals.