Dark Patterns Subject : Science and technology Section: MSc Concept: Centre to issue norms against „dark patterns‟ in online advertisements About Dark Patterns: Dark patterns are elements of digital user interface (UI) which are designed to take advantage of inherent psychological biases and lead users towards making certain choices. In user-centred UI design, […]

    Dark Patterns Subject :Science and Technology Recently, it is been found that some Internet ¬based firms have been tricking users into agreeing to certain conditions or clicking a few links. Different Big Tech companies, like Apple, Amazon, Skype, Facebook, LinkedIn, Microsoft, and Google, employ dark patterns to downgrade the user experience for their […]