The Advertising Standards Council of India (ASCI)
- May 18, 2022
- Posted by: OptimizeIAS Team
- Category: DPN Topics
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The Advertising Standards Council of India (ASCI)
Subject: National bodies
Content:
ASCI’s goals include monitoring, administering and promoting standards of advertising practices in India with a view to:
- ensuring truthfulness and honesty of representations and claims made through advertising and safeguarding against misleading advertising.
- ensuring that advertising is not offensive to generally accepted norms and standards of public decency.
- safeguarding against indiscriminate use of advertising for promotion of products or services which are generally regarded as hazardous to society or to individuals or which are unacceptable to society as a whole.
- ensuring that advertisements observe fairness in competition and the canons of generally accepted competitive behavior.
- To codify adopt and from time to time modify the code of advertising practices in India and implement, administer, promote and publicize such a code.
- To promote, maintain and uphold fair, sound, ethical and healthy principles and practices of advertising.
- To promote better understanding of benefits of fair, sound and ethical advertising amongst the practitioners of advertising and in society at large.
- To represent, protect, inform and guide members of the company on matters relating to advertising.
- To foster and promote cooperation amongst persons or companies engaged and involved in advertising.