Tribal mat art woven into Yoga Day this time

Subject : Schemes

Concept :

In a powerful initiative aimed at promoting tribal artisans and their remarkable artistry, Tribal Cooperative Marketing Development Federation of India Ltd.(TRIFED) has collaborated with Ministry of Ayush to supply 34,000 yoga mats.
This collaborative effort, set to coincide with the upcoming International Yoga Day, highlights the government’s commitment to uplift tribal communities and celebrate India’s rich cultural heritage.
This initiative not only bolsters the economic prospects of tribal communities but also ensures the preservation and promotion of their unique artistic traditions.

About TRIFED

The Tribal Cooperative Marketing Development Federation of India (TRIFED) came into existence in 1987.
It is a national-level apex organization functioning under the administrative control of Ministry of Tribal Affairs, Govt. of India.
The ultimate objective of TRIFED is socio-economic development of tribal people in the country by way of marketing development of the tribal products on which the lives of tribals depends heavily as they spend most of their time and derive major portion of their income.
It empowers tribal people with knowledge, tools and pool of information so that they can undertake their operations in a more systematic and scientific manner.
It involves capacity building of the tribal people through sensitization, formation of Self Help Groups (SHGs) and imparting training to them for undertaking a particular activity, exploring marketing possibilities in national as well as international markets, creating opportunities for marketing tribal products on a sustainable basis, creating a brand and providing other services.
Ministry of Tribal Affairs shall announce Minimum Support Price (MSP) for the selected MFPs with the technical support from TRIFED.