White Revolution 2.0 to empower women: Amit Shah

  • September 20, 2024
  • Posted by: OptimizeIAS Team
  • Category: DPN Topics
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White Revolution 2.0 to empower women: Amit Shah

Sub: Eco

Sec: Agri

Context:

  • Union Home and Cooperation Minister Amit Shah recently launched the standard operating procedure (SOP) for ‘White Revolution 2.0’, a scheme aimed at boosting India’s dairy sector.

White Revolution 2.0- Empowering Women and Fighting Malnutrition:

  • Main Objectives:
    • Empower women through formal employment in milk procurement
    • Combat malnutrition by increasing milk availability
    • Increase cooperative-led milk procurement from 660 lakh liters to 1,000 lakh liters per day
  • Women’s Empowerment:
    • Recognizes women’s contribution to household work and dairy sector
    • Aims to include women in formal employment through milk procurement
    • Example: In Gujarat, 36 lakh women are involved in the dairy sector, generating ₹60,000 crore in business
  • Cooperative Sector Reforms:
    • Plans to establish Primary Agriculture Cooperative Societies (PACS), dairy, and fishery cooperatives in every panchayat
    • Aims to strengthen cooperative institutions at tehsil, district, and state levels
  • Addressing Malnutrition:
    • Increased milk availability expected to benefit poor and malnourished children
    • Emphasizes the role of mothers in combating child malnutrition
  • Financial Inclusion:
    • ‘Cooperation among Cooperatives’ initiative piloted in Gujarat
    • Opened bank accounts for cooperative institutions in cooperative banks
    • Provided debit and credit cards to women in Primary Cooperative Societies and Milk Producers Committees
    • Results: Over 4 lakh bank accounts opened, ₹550 crore deposited in two districts
  • Government Support:
    • Minister assures full budgetary support for the program
    • Considers it a high-priority area for the government
  • Gujarat pilot project:
    • Already opened 9 lakh accounts with ₹4,000 crore deposits in cooperative banks in Gujarat
    • ​​Under this, a total of 2,600 micro-ATMs have been distributed

White Revolution:

  • Also known as Operation Flood, it was a major dairy development program that transformed India from a milk-deficient nation to the world’s largest milk producer.
  • Launched in 1970 by the National Dairy Development Board (NDDB)
  • Implemented in three phases: Phase I (1970-1980), Phase II (1981-1985), and Phase III (1985-1996).
  • Key Architect:
    • Dr. Verghese Kurien, known as the “Father of the White Revolution”
    • Founder-chairman of the Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand
  • Main Objectives:
    • Increase milk production
    • Augment rural income
    • Ensure fair prices for consumers
  • Implementation Strategy:
    • Created a national milk grid linking milk producers throughout India with consumers in over 700 towns and cities
    • Reduced seasonal and regional price variations
    • Ensured that producers get a major share of the price consumers pay
  • The Anand Pattern:
    • Based on the successful model of Amul Dairy in Anand, Gujarat
    • Three-tier structure: village dairy cooperatives, district-level unions, and state-level federations
  • Achievements:
    • Increased milk production from 20 million metric tonnes in 1960 to 198 million metric tonnes in 2019-20
    • Made India the world’s largest milk producer, surpassing the United States in 1998
    • Created a national milk grid, connecting rural producers with urban consumers
    • Improved the income and nutrition of millions of rural families

About National Dairy Development Board (NDDB)

The National Dairy Development Board (NDDB) is a statutory body set up by an Act of Parliament of India.

It is under the jurisdiction of Ministry of Fisheries, Animal Husbandry and Dairying, Government of India.

It was founded by Dr. Verghese Kurien.

The main office is in Anand, Gujarat with regional offices throughout the country.

The Board was created to finance, support and support producer-owned and controlled organisations. Its programmes and activities seek to strengthen farmer cooperatives and support national policies that are favourable to the growth of such institutions.

The National Dairy Development Board was created in 1965, fulfilling the desire of the then prime minister of India — the late Lal Bahadur Shastri to extend the success of the Kaira Cooperative Milk Producers’ Union (Amul) to other parts of India.

economy White Revolution 2.0 to empower women: Amit Shah